The SCORE Process: E is for Evaluate

The final piece to the SCORE Process is to evaluate your campaign or project to measure success. For some organizations, evaluation is simply a binary function – did you win or lose? Did you make the goal or not?

The SCORE Process: O is for Optimize

In the SCORE model, the concept of optimizing content is not the same as “search engine optimization,” or SEO. Not only is SEO a very technical tactic, new changes to search algorithms indicate that keyword-stuffing SEO tactics may not be the advantage they used to be.

The SCORE Process: C is for Content

One of the most powerful ways to build an audience or an army of advocates for your company, cause or campaign is to offer quality, relevant content to your target groups.