Creating your marketing and PR plan is not as hard as you might think. Especially if you work through some of the basics first. Setting measurable goals, developing a clear strategy, creating compelling key messages, and then working through tactics and timelines to produce clear results is pretty straightforward.
We’re talking today again about how organizations can develop and use asmall business marketing and PR to drive business results such as leads, revenue, web traffic, thought leadership, and executive positioning.
Computer science legend and U.S. Navy Rear Admiral Grace Hopper (1906 – 1992) is quoted as saying,
Hopefully by now you’ve heard us talk about small business marketing and PR for your business, organization, or cause. There are plenty of great resources and tips for how to develop your own strategy to generate leads, build credibility, and create content that your audience wants.
In our previous post, we discussed goals, strategy and tactics. The second part of this series is going to explain developing your key messages, setting a timeline and determining your metrics.
In a previous post we discussed the importance small business marketing and PR plan, and why you should have one. We went through an overview of the key parts of a plan, and promised you some more in-depth information to help you write your own killer plan.
What is a small business marketing and PR Plan, anyway?