Case Study

Southtowne Apartments

Southtowne Apartments

Building An Urban Neighborhood

The Southtowne mixed-use development turned 6 acres of blighted, polluted property in the heart of a thriving downtown area and turned it into a bustling urban live-work-play neighborhood.

We worked with the development group, Studer Properties, to build community awareness for the project, generate hundreds of leads for prospective residents, and support the lease-up effort for this development.

Southtowne Apartments

Our Approach

As the first project of its kind in the market, Southtowne had the opportunity and challenge of being “new.” This required an educational effort on the nuances of a dense, urban living environment, such as more compact floor plans, less room for parking, more community and neighbor interaction, and increased onsite amenities than most suburban residences.

Additionally, the increased attention on this project required a very iterative approach, which entailed “narrating the process” of the construction. This ongoing communications strategy literally explained each step of the construction process as it was happening, from design development, to site work and remediation, foundations and pilings, framing, masonry and landscaping.

Impact Strategies has been a great partner as we developed the Southtowne project, from concept through construction.

— Studer Properties

The Results

As the lease-up process began, managed by the Lincoln Management group, the Southtowne marketing efforts yielded a big head-start:

If you’d like more information on how your development project can achieve these same results, contact us.